Friday, March 31, 2006

ladies and gentlemen, please assume the position...

hot off the press!

disclaimer: bigtubofgoo inc. does not take reponsibility for any injuries, physical or psychological, that may occur by assuming the bodily contortion that the following statement advocates. please do not attempt this physical configuration at home unless under the supervision of trained aviation experts or advisement of a physician.




WestJet Asks Guests to Assist in Realizing Fuel Efficiencies

MAR 31, 2006 - 11:00 ET

CALGARY, ALBERTA--(CCNMatthews - March 31, 2006) - WestJet announced today that it will be launching a new program where guests can assist the airline in realizing fuel efficiencies.

"Our Blended Winglet Technology has allowed us to reap the benefits of improved fuel efficiency," said Richard Bartrem, WestJet's Director Brand and Communications. "Knowing this, we commissioned a number of studies to determine how this principle could be applied inside the aircraft with our guests. The results were conclusively positive; the combination of specific hand and arm positions of our guests has a direct impact on our fuel efficiency.

"Beginning tomorrow, we ask that every guest aboard a WestJet aircraft assume the inflight winglet position upon takeoff," says Bartrem. "This involves straightening the arms at a ninety-degree angle to the side of the body, holding the fingers together, and positioning the hand at a ninety-degree angle upward. For more information, visit westjet.com and click on the 'Blended Winglets' banner."

The airline is confident the increased roominess of their Boeing Next-Generation 737 aircraft will ensure all guests are able to fully participate in this cost-saving measure.

Marking its tenth anniversary this year, WestJet is Canada's leading low-fare airline offering scheduled service throughout its 33-city North American network. Named Canada's most respected corporation for customer service in 2005, WestJet pioneered low-cost high-value flying in Canada. With increased legroom and leather seats on its modern fleet of Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu on the majority of its fleet, WestJet strives to be the number one choice for travellers.

FOR FURTHER INFORMATION PLEASE CONTACT:
WestJet
Media Relations
Gillian Bentley
(403) 444-2615
Website: www.westjet.com

5 comments:

Dillan said...

Rant: How do I become a Westjet 'guest?' Do I have to know someone there, or is that just lame marketspeak for customer? Geez, how I hate marketing. I'm not a guest, I paid money for the f***ing flight. Please don't insult me!

No offense to you, Al. It just pisses me off. Marketing is pure crap. It's pervasive in our society, and it makes me ill.

I'm done ranting now. Rant off.

So, how about that new quarterback, McManus?

bubba said...

wow, dillan. are you still going to assume the position?

mmm...mcmanus. isn't he that really old guy who throws the ball from a wheelchair? gee, i hope i can throw a ball like that when i get to his age...

Dillan said...

Oh yeah, I see another great season for the Stamps ahead of us .... well, you never know: they might just pull a rabbit out of the hat and surprise us all. Maybe the guy still has a few good passes left in him.

By the way, how did you get Google Video on your website?

bubba said...

they better get to the cup or i'll kill them.

google video is easy. for each clip there's a link called "embed" on the right hand side (along with the "email to a friend" link). click on embed and google spits out the necessary html script. just copy and paste into your application.

Dillan said...

ahhhhhh...I see! I think I need more sleep. Thanks for the tip, Al.